The Don Iovino Splash It was designed to catch fish when all other baits fail to produce. The Splash It splashes water instead of the standard chug produced by most popping baits. The Splash It creates a Splash that shoots far in front of the bait creating a lifelike dying baitfish action and sound. The Splash It was also designed to be affordable to most anglers and uses all of the high quality craftsmanship and components you would expect to find on much higher dollar offerings. All Splash It baits come with a super sharp hand tied chicken feather dressed rear treble.