If there’s been one lure that has changed the face of fishing over the years, it’s the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in it’s simplicity. The Yamamoto Senko may just look like a thick round plastic worm but the fall rate created from the large amount of salt impregnated in the body drives fish mad. When rigged weightless the Yamamoto Senko falls horizontally with a seductive side to side tail action. Try wacky rigging or texas rigging the Yamamoto Senko and experience the versatility and effectiveness it provides.
It starts with an idea, and a dream. On December 21, 1976, Gary Yamamoto moved his family to Page, Arizona and purchased a campground. In 1983, Gary Yamamoto Custom Baits was formed.
If you know Gary Yamamoto like we do, you know his insatiable love for the sport of fishing is matched only by his obsession with producing the highest quality soft-plastic fishing lures on the market today. Every bait is inspected by hand. What doesn't pass inspection is recycled and re-used. Every year, 2.5 million baits are shipped world-wide.
We want to thank our customers for thinking so highly of our product and we wish you great success at the sport of fishing. Whenever you go fishing for fun with family and friends, whenever you're in stiff competition, you honor us for making Gary Yamamoto Custom Baits a key part of your fishing trips and memories.